The Good Enough Revolution: When Cheap and Simple Is Just Fine

Great analysis of how to define our customer experience strategy / requirements. Sometimes "good enough" is just what the customer ordered. Read both articles...they are terrific.

"So what is the essence of a great customer experience? It is not about the number of features and it is not about providing always more and more functionality and amenities (like in a Ritz-Carlton Hotel or with a Sony DSL camera).

A great customer experience can also be the result of a product that offers the core functionality in a way that is easy to use and in a quality that is just good enough and a prices that creates a remarkable value offer for the customer."

Read the rest of the article from Customer Experience Labs at:

Read the full article on wired:

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