mach4um

September 2008 Blog Posts (1)

CEM's Weakest Link: 3 Tips for Managing Brand Value

You’re only as strong as your weakest link. You may be gambling your brand equity if the weakest links leading to the end-customer’s experience aren’t managed. Have you analyzed your business processes in terms of customer touchpoint value chains, to identify reliability risks and strengthen your weakest links? Here are three tips for managing your brand value:



1) What is Your Brand Value Chain? It’s common to think of customer touchpoints as finite contacts between front-line… Continue

Added by Lynn Hunsaker on September 25, 2008 at 8:30pm — No Comments

Monthly Archives

2013

2012

2011

2010

2009

2008

© 2017   Created by Kathryn Jackson.   Powered by

Badges  |  Report an Issue  |  Terms of Service