Who benefits most from customer programs in place today?
- New customers?
- Existing customers?
- The company itself?
- All of the above equally?
I'd venture to say it's rare to find customer programs that benefit all of the above equally -- or that truly benefit existing customers. In these economic times particularly, it certainly pays to keep customers coming back! Existing customers are the natural source for good word-of-mouth and referrals, and for expanding… Continue