Five SMS Best Practices that will Improve Your Customers' Experience and Your Bottom Line

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The text channel has gained credibility as a legitimate means of communicating between large enterprises and their end consumer customers. It has also proven to be as well received by those end customers as it is cost effective. However, best practices have evolved in the last 12 months, which should be incorporated into your company’s implementation. Without the benefit of key best practices, the value of SMS (short message service) will wane like other channels and become less useful to enterprises and consumers.

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